The vision of the ESTA Behaviour Change group is that ‘Cognitive Energy will generate 10% of energy reduction savings through Behaviour Change by 2025/30’ (ie deliver at least 50% of the UK’s clean growth 20% target for energy efficiency).

We ran an industry round table workshop in Swindon last month, involving twenty different organisations across the sector. The overwhelming read-out was that we need to do so much more to help galvanise the industry to a much greater extent than ever before on this.  For us to be successful, behaviour change needs to be a key ingredient of what we do.

There is good work going on but the full potential for behaviour change has somehow been lost along the way, mainly as the industry is so reliant on technical measures and generally myopic to behaviour change opportunities.   Consequently, the focus of our latest plans is on a call for more case-studies and examples that we can collate, disseminate and exploit to help the industry wake up to the opportunity of focusing on (and balancing) people measures with our technical solutions.  The resulting evidence and greater awareness of the potential of behaviour change would significantly support and enhance the existing good work going on.

The key objectives of this initiative, are being developed, and are drawing from the following:

  • Deliver 50 to 100 proven (IPMVP) case studies by June 2022 (three years)
  • Demonstrate 10% plus savings through case studies and making avoidable energy waste visible
  • Identifying and then developing best practice examples
  • Build up the UK base in one place, of all Behaviour Change examples and case studies open to the public on the ESTA website
  • Enable grants/support for planning and implementation of Behaviour Change projects to speed up the implementation of this initiative
  • Engaging and inspiring colleagues through coordinated campaigns
  • Facilitating recognition/reward for everyday champions and managers
  • Developing an (international) Quality Standard or Code of Practice
  • Making the UK energy consumption reductions through delivering support through training, services and tools
  • Collaboration with other relevant professionals to help deliver a wider agenda around environmental and other aspects
  • Maintaining a tool to track and verify collective savings through a UK register or bank
  • Incentivising ‘non-consumption’ through incentives, trading or taxation type mechanisms

We are looking for people and organisations to get involved.  If you’re keen, please get in touch.

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